Crawford & Co.

AU - Marketing Officer

Job Locations AU-NS-Sydney
Posted Date 4 weeks ago(29-6-2021 3:30 AM)
Requisition ID
# of Openings

Why Crawford?

At Crawford, we care about our people and embrace the unique talents of each of our team members. We foster career progression through training/engagement and offer a generous benefits package. Crawford leads by example and is at the forefront of our industry. So, let us welcome you as part of our global community

Purpose of Position

Providing marketing and project management support for the Business development and Key Account Management teams. Corporate Communications and Marketing functions.


Business Development

·         Work with the Head of Business Development to create and prepare marketing brochures, reports, presentations, thought leadership, capability statements, responses to tenders and proposals (applying Global Crawford Brand guidelines).

·         Create periodical internal newsletters, staff communications for email or publication to One Crawford or Crawford Chronicles.

·         Prepare media releases, periodical newsletters, blog submissions, client communications, and other corporate communications. Manage the sign off process where AU and/or global sign off is required.

·         Event coordination including venue management and ticketing for corporate staff and client functions, e.g. state-based client functions, Crawford Global Day of Service, NIBA Conference, Steadfast Convention, ANZIIF Claims Convention and membership events

·         National Event Calendar coordination including monitoring collateral requests, fulfilment, and general support

·         Coordinate the supply and distribution of promotional merchandise including signage, banners, print marketing collateral and promotional goods for events

·         Update management information and distribution internally to division/service line managers and to customers where required


Key Account Management

·         Work with the Knowledge Manager, Business Unit Managers and Divisional Heads to conduct proactive and regular reviews of client information contained within the CKC.

·         Maintain accurate client information in the Client Knowledge Centre (CKC) and develop the space as it resides within Crawford Know How (CKH) includes the online Contracts library.

·         Assist staff with locating information resources in the CKC and Business Development spaces

·         Respond to internal staff queries regarding client information via telephone and email


 Marketing Database Management

·         Managing all Salesforce records data for the AU Region with support to the BSI team if required

·         Manage the Sales Pipeline and provide Salesforce Opportunity reports supported by monthly commentary to management.

·         Champion the adoption and ongoing use of Salesforce within the business and contribute to development of a sales culture through proactive use of the Salesforce platform.

·         Manage bi-annual maintenance of AU Region Client Contacts

·         Produce marketing reports for both local and global audiences


Administration and project support

·         Develop a Sales Toolkit that incorporates success stories, case studies, brochures, technical bulletins, thought leadership content

·         Monitor all private and government tender websites to ensure Crawford is aware of all business opportunities available.

Key Crawford Behaviours

  • Customer Focus: Focus on understanding and meeting the customer's needs. Involves actively seeking information to understand internal and external customers’ circumstances, problems, expectations, and needs
  • Organisational/Time Management: Effectively prioritises work and meets deadlines. Involves allocating time and resources efficiently and effectively; managing multiple assignments or tasks effectively.
  • Quality: Consistently produces high quality work. Involves professional presentation of documents, with high level of accuracy.
  • Communication/Interpersonal Skills: Communicates clearly and professionally with both internal and external clients. Involves conveying information, both written and verbal, in a clear and concise manner.
  • Responsiveness: Responds to requests for information, emails and returns telephone calls promptly and professionally
  • Adaptability: Demonstrates tolerance for uncertainty; responds to changing circumstances by being innovative and altering behaviour to better fit different situations; learn new skills, perform work in different ways; willing to be flexible.
  • Teamwork: Works cooperatively with others and build effective working relationships to accomplish common team goals and objectives. Involves understanding team dynamics, fostering collaboration, providing a tangible contribution and listening and responding to the input of others in a manner that creates an environment of mutual trust and respect. Willingness to transfer knowledge and skills as appropriate

Key Relationships

  • Chief Client Officer
  • Key Account Management team
  • Business Transformation and Strategy team
  • Account Managers
  • Executive management
  • HR Manager
  • Business Unit Managers and Divisional Heads
  • Branch staff
  • Clients
  • Service providers
  • CMS administrators
  • IT and Systems Development staff

Experience/Knowledge Required



·         Intermediate to Advanced Adobe Creative Suite (InDesign, Illustrator and Photoshop) is a priority

·         Intermediate to Advanced Microsoft Suite

·         Salesforce database management experience

·         Sharepoint

·         Tableau

·         Social Media Automation experience desirable but not essential (Hootsuite, HubSpot, MailChimp, SurveyMonkey)


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